Welcome to the Halcraft Community! 

Learn more about the people who make the beading magic happen!  

Beyond the Collection


The Wallach family is made of free-spirited leaders who believe in the inherent importance of crafting. They take the unmarked trails in a search for your next inspiration. Continuously scouring the globe to return with undiscovered beauty, the Wallachs search for new and exciting beads and components to help you flourish as an artisan. 

The heart and soul of the company that is now Halcraft began in New York City in 1926 when Sam Wallach entered the bead industry with his company, Walco. His beads were carefully selected and imported from Czech Republic, Austria, and Germany. With the ability to provide a large selection of beads, the Wallach family sold to companies specializing in everything from costumes for the circus to couture clothing for the fashion industry and embellishments for women’s hats as well as jewelry designers. The company was an early anchor on West 37th Street, which is still a bead center to this day, because of its proximity to the garment industry and theatre district. Designers could run into the store and walk out with new product for their designs. 

As times and the jewelry industry changed, the Wallach family continuously adapted their company to stay relevant. With their knowledge of the manufacturing processes and trends in jewelry, the family of Al and Barbara, and their sons Cliff and Josh, found themselves providing exciting beads to the large chain stores in their proprietary brands such as bead gallery® and Bliss Beads®.

For the first time, these beads are available directly to you at amazing prices and value in the Halcraft Collection


Most of the designs you see on the website and within the blog are the creations of these two ladies. Known as the "Yin and Yang" of the Halcraft Collection, you're sure to find something amazing on their beading tables any day of the week. Whether they're inspired by nature, current runway trends, or an amazing Instagram post, they're always on the lookout for amazing design. Meet them in our Beaded Jewelry Group on Facebook where they post, comment, and love to see what you're working on! 

Molly Schaller

Denise Yezbak Moore

Denise Yezbak Moore is a self-taught artisan who incorporates romantic, sophisticated and even whimsical overtones into her pieces. She is a member of the Halcraft Bead Team and is a certified Michaels jewelry instructor. Her designs have appeared in a wide variety of publications including Bead Trends, Stringing, Best of Stringing, Bead Star, Bead Unique, Bead Style, Jewelry Affaire, Belle Armoire Jewelry and Australian Beading Magazine.

Meet our Spotlight DESIGNERs

At Halcraft Collection, we love to celebrate the makers! We know we couldn't do it without you. Each month we choose one lucky designer as our Spotlight Designer. To be considered for the Designer Spotlight, please join our Beaded Jewelry Facebook group, a supportive, creative community of people who love to bead!