Hello designers, and welcome to this month's spotlight!
Halcraft Collection is excited to announce our January 2022 Spotlight Designer is, Veronica Freire of Sweet And Stone Jewelry. She is a master at creating stacking bracelets, and boho bead mixes are spectacular to behold!
Read on to learn more about Veronica and her boholicious designs featuring Bead Gallery® beads by HalcraftCollection.com
When did you first start beading? Tell us about yourself.
I come from a long line of makers. My mom, aunts, grandma, and great aunts all are makers. I have been using my hands to make things since I was little. My grandma started me out with needle-pointing bookmarks. Then she taught me crocheting and woodworking. Later I learned to make stained glass windows. I have always used my hands to express myself. Professionally I was a sign language interpreter. In my late 20’s, I lived in Las Vegas, Nv. and was fascinated with jewelry. I would walk the malls browsing the shops, looking at different Jewelry styles, and think I could make that! So one day, I hit the bead stores, bought wires, crimps, tools, crystal beads, metals, and went home to start my beading journey. This was before the internet classes, YouTube, and social media platforms. I taught myself one crimp at a time.
Tell us about your jewelry business.
I started Sweet and Bones in 2020, now Sweet and Stone Jewelry. Understand I haven't beaded in almost two decades. My dearest friend's son was diagnosed with a rare mitochondria terminal disease called Leigh's disease. Before a huge fund-raising event, I proposed making bracelets as a way to raise extra money and get the word out about Leigh's disease. She let me run with it, and that experience sparked the creator in me. Around the same time, Instagram showed me handmade jewelry posts on my feed. This opened up a whole new world to me. What a great opportunity to get back into creating. Discovering that you could add a link in your IG Bio to drive traffic to your store or just DM to purchase was an incredible opportunity. I thought I could do this!!!! So back to the bead store I went. This time I didn't buy wires, crimps, and crystals. I bought stretch cording, stones, woods, and African metals. Went home watched a YouTube video to understand and perfect those basic beading techniques, and Sweet and Stone Jewelry was born!
What is your favorite project that you've recently finished and why is it your favorite?
I want to expand my skill set, and I love knotted stone jewelry. So, I watched Denise Yezbak Moore’s Halcraft YouTube tutorial on making a knotted boho bracelet. Following her instructions at my own pace, and finally, after three attempts and 100 ft of wax linen cording, I made my first knotted bracelet! It was a gratifying experience, and the bracelet turned out beautiful. (*Image to the right is her finished Bracelet!)
What are your favorite beading techniques and materials?
My favorite is hand-beading stretch bracelets. I love using natural stones, African beads and metals, woods, bones, clays, and glass.
What are some of your favorite beads or components on the Halcraft Collection website?
HalcraftCollection.com offers an outstanding collection of stone beads. I also enjoyed the wood bead section, and I love their remarkable metal beads & findings. They offer all the supplies you need for any of their projects. I am really impressed with its dedication to teaching and giving step-by-step instructions for all types of learning levels.
Where do you get your beading inspiration? What most inspires you?
Mother Nature is my muse! Nature has the most incredible color combinations. The color patterns I see in nature inspire most of my work. The most profound color combinations are in the sunsets, ponds where algae grow, and even in pavement. I see color patterns I would never think to put together. Seems like there are no color rules in nature. Also, there is a ton of color, textures, and depth inspiration in photography, art, home décor, and fashion.
Do you have any tips for the readers regarding building their social media reach?
Engage, engage, engage. I am very active on Instagram. Not only posting but engaging with other creators. Every few months, I also watch YouTube videos related to Etsy and IG tips and changes. It’s important to stay current with IG. They have an insight button, a valuable tool that benefits you and your reach. IG and other social media platforms change daily. Keep on top of social media trends by researching often.
Be mindful of social media breaks, AND STAY true to your design aesthetic. Social media can be a beast.
What jewelry trends are you excited to incorporate into your beadwork?
I like the Pantone color of 2022 - Very Peri. It is a beautiful shade of blue with violet-red undertones. I am sure that color will make its way into my work. All I can say is I hope boho chunky earthy style jewelry is never not trending.
What jewelry techniques would you like to learn?
I'm ready to start making my own sterling silver charms. In 2021 I took a class. All materials are purchased and are waiting for me to start creating. Soon I will take a refresher class, so stay tuned! Also, I want to learn wire wrapping... Those techniques will open a lot of new style designs for me.
Veronica resides in McKinney, Texas, but Cincinnati, Ohio, will always be her queen city.
She is a mother of 3 boys who are all under 10.
Her husband is from South Africa.
February is her birth month! She will be 48 years old.
She is a visual person who enjoys moving and changing up her living space.
Design on a dime... She loves to thrift and up-cycle. This helps her change up her living space without needing a credit card to do it!
Are you interested in being in our Designer Spotlight?
Join our Beaded Jewelry Facebook group today and tag us in your projects on Instagram with @halcraftcollectionbeads, #Halcraftcollection #beadgallery #halcraftprettypalette #prettypalette!
We choose a new designer to spotlight each month and would love to celebrate you!
Denise Yezbak Moore is a self-taught artisan. She is a senior jewelry designer and content creator for Halcraft Collection and loves to create jewelry with bohemian flair. Denise resides in Orange County, California, and enjoys hearing from fellow beaders worldwide. Be sure to follow her on Instagram @deniseyezbakmoore