Sheree's Studio

Welcome to the September reveal of Halcraft Collection's Designer Spotlight. Our staff loves viewing your amazing creations posted in our Beaded Jewelry Facebook group. We search group posts for talented designers to be featured on our website. Join our group and you could be next! This month we are pleased to announce that Deb Floros has been chosen Spotlight Designer for September 2018.

When did you first start beading & what drew you to beading in the first place?

I have always been a fanatic about fashion and accessories. My dream was to learn how to create my own jewelry. In 2009 I drove in headfirst and began my beading journey. Being a creative soul, I discovered that designing jewelry finally satisfied my hunger to create. Past crafting projects left me feeling empty and unfulfilled.

When I moved to Connecticut, I stumbled on a bead shop (In Detail Studio – now closed) and went in and learned the basics from a wonderful artist. I found my “beading home” at this little shop. I was there at least once a week and then began working on projects at home as I built up my tool collection and material. By the time the shop closed, I had a stocked and established home studio to spend time doing what I love.

What is your favorite project that you’ve finished recently, and why is it your favorite?

That’s a hard question because I am really in a really great place creatively right now and I am LOVING most everything I have created in the last year or so. I have done a few assemblage pieces lately with combinations of new and vintage elements. Big, dramatic and chunky necklaces that make me weak in the knees!

I have also made some cool pieces for a new line that will launch in the Fall. I am in love with all of those as well!

Do you have a jewelry business?
I have 2 online shops – Etsy Shop and Amazon Handmade shop. I also do a monthly Facebook Live show called “First Look Friday” which is a jewelry “variety show” and includes a live sale.

When I started making jewelry, I had no intention of selling it, but after many custom jobs by request, I thought I would throw my “hat in the ring” and see if I could do it. I have had moderate success with my shops but the handmade jewelry market is incredibly saturated. I still do lots of custom work and sales through my social media pages. I’m looking to expand my business to other venues in the Fall.

What are your favorite beading techniques and materials?

I am a “master stringer” and stringing is still my first love. I do a little bit of everything else including resin work, wirework, bead-weaving, mixed-media, assemblage, knotting, soft and torch soldering.

What techniques would you like to learn?

II would like to further my soldering technique and take up torch enameling. Every year, I take a few classes at the Tucson shows. I usually go with a theme each year. I plan to make torch enameling my 2019 theme.

What are some of your favorite beads or components on the website?

I’m a big fan of the small rhinestone-clad metal pendants. The Hamsa hands, owl heads, compass and others are wonderful accents for bracelets, and earrings. There are also some amazing metal connectors that make great boho elements for the kinds of designs I enjoy wearing myself!

Halcraft beads always seem to make their way into my designs. The latest trends and colors are easy to access and there are also a lot of “staple” type elements that I use routinely, like the various metal spacers and faceted glass.

Visit Deb's Facebook pageVisit Deb's Instagram page

Where do you get your beading inspiration? What most inspires you?

Always a tough question for me. I believe I am primarily inspired by the beads and components themselves. I “see” a design when I see a string of beads, a pendant or a “collection” of things together in a pile. There are so many amazing beads in the world!

I also find that being in a place or state of mind may drive more creativity or inspiration as well. My recent move to Arizona has sparked my creativity and brought it to a whole new level! Being in a place that makes me happy and has so much natural beauty has allowed me to open my heart and mind to lots of wonderful ideas.

If you had room for only two tools in your bead kit, what would they be?
I’m not sure I could LIVE with only 2 tools. I guess if I had to… My flat-nosed pliers and flush cutters. Could any jewelry designer really survive with only two?

What jewelry trends are you excited to incorporate into your eadwork?

I am completely enamored with Moonstone and all the luminous gemstones that seem to continue to be popular. I have not used them enough!

The tassel trend continues... I still enjoy working with them. I've tried a few techniques and materials to make them interesting. I have some additional ideas to explore.

Fun Facts about Deb...

Deb is married with 2 furry children (kitties) and a fish.

  She lives in Cave Creek, Arizona and is passionate about desert living.

The desert landscape provides inspiration for her creations.

Other passions include music, science fiction and decoupage.

Deb would love for you to friend her on Facebook at Deb Floros.

Every week she volunteers at a horse rescue center. 

Here are a few of Deb Floro's
Current Bead Gallery® jewelry designs
published magazine featured designs 

Are you interested in being chosen for our Designer Spotlight? 

Join our Beaded Jewelry Facebook group today! We selected Deb Floros (pictured on the left) from our fabulous group and we would love to celebrate you!



Denise Yezbak Moore is a self-taught artisan. She is a senior jewelry designer for  Halcraft Collection and loves to create jewelry with bohemian flair. Denise resides in Orange County, California and enjoys hearing from fellow beaders worldwide.  Be sure to follow her on Instagram @deniseyezbakmoore