The heart and soul of the company that is now Halcraft began in New York City in 1922 when Sam Wallach entered the bead industry with his company, Walco Bead Co., later turning into Walbead. His beads were carefully selected and imported from Czech Republic, Austria, and Germany. With the ability to provide a large selection of beads, the Wallach family sold to companies specializing in everything from costumes for the circus, couture clothing for the fashion industry, embellishments for women’s hats, and, of course, BEADS for jewelry designers and manufactures. The company was an early anchor on West 37th Street, which is still a bead center to this day, because of its proximity to the garment industry and theatre district. Designers could run into the store and walk out with new product for their designs.
Denise Yezbak Moore is a self-taught artisan who incorporates romantic, sophisticated and even whimsical overtones into her pieces. She is a member of the Halcraft Bead Team and is a certified Michaels jewelry instructor.
Molly Schaller loves beading, knitting, gardening, bookbinding, and being with her family and pets. She’s always on the lookout for new ways to express her creativity and help others learn ways to tap into their creativity as well!