The Wallach family is made of free-spirited leaders who believe in the inherent importance of crafting. They take the unmarked trails in a search for your next inspiration. Continuously scouring the globe to return with undiscovered beauty, the Wallachs search for new and exciting beads and components to help you flourish as an artisan. 

As times and the jewelry industry changed, the Wallach family has continuously adapted their company to stay relevant. With their knowledge of the manufacturing processes and trends in jewelry, the family of Al and Barbara, and their sons Cliff and Josh, found themselves providing exciting beads to the large chain stores in their proprietary brands such as bead gallery® and Bliss Beads®. 

For the first time, these beads and so much more are available directly to you at amazing prices, selection,  and value in the Halcraft Collection

Old Generations

New Inspirations

The heart and soul of the company that is now Halcraft began in New York City in 1922 when Sam Wallach entered the bead industry with his company, Walco Bead Co., later turning into Walbead. His beads were carefully selected and imported from Czech Republic, Austria, and Germany. With the ability to provide a large selection of beads, the Wallach family sold to companies specializing in everything from costumes for the circus, couture clothing for the fashion industry, embellishments for women’s hats, and, of course, BEADS for jewelry designers and manufactures. The company was an early anchor on West 37th Street, which is still a bead center to this day, because of its proximity to the garment industry and theatre district. Designers could run into the store and walk out with new product for their designs.


Meet our

Lead Designers

Denise Yezbak Moore

Lead Designer

Denise Yezbak Moore is a self-taught artisan who incorporates romantic, sophisticated and even whimsical overtones into her pieces. She is a member of the Halcraft Bead Team and is a certified Michaels jewelry instructor.

Molly Schaller

Lead Designer

Molly Schaller loves beading, knitting, gardening, bookbinding, and being with her family and pets. She’s always on the lookout for new ways to express her creativity and help others learn ways to tap into their creativity as well!


And our

Spotlight Designers

At Halcraft Collection, we love to celebrate the makers! We know we couldn't do it without you. Each month we choose one lucky designer as our Spotlight Designer. To be considered for the Designer Spotlight, please join our Beaded Jewelry Facebook group, a supportive, creative community of people who love to bead!  

Tracy McMonagle Sparks

Patty Knapp

Sheree Creath

Shelly Owen